Sisters Cara and Erin Westworth (not pictured, their mum Terry)

We're a mother daughter team who share a love for all things cute and/or geeky. Our products are handmade with love and inspired by pop culture with a kawaii twist.

Ruby Kawaii came about in 2012 when we realised Australia hadn't really embraced kawaii fashion and anything we wanted had to be bought from Japan or the USA. We're very crafty women and we decided to start making hair bows to wear ourselves but soon realised it was a fun hobby and decided to start selling our products online and at local markets. We have since branched out to cover other kinda of accessories including jewellery, brooches and headbands.

We are based in Brisbane, Australia. If you're a local, you can see our full range of products in the flesh at Pastel Palace, 285a Given Terrace, Paddington.